Fix Chocolate Dubai: Where to Buy It and Everything You Need to Know
If you have been anywhere near social media in the last year or two, you have almost certainly seen it. A thick, golden bar of chocolate being snapped in half, revealing a gooey, green pistachio and knafeh filling inside. While someone films it in slow motion and the internet collectively loses its mind.
That is Fix Chocolate. And if you are in Dubai right now or planning to visit soon, there is a very good chance that finding and buying one of these bars is somewhere on your to-do list.
But here is where most people run into a problem. Fix Chocolate is not like other chocolates. You cannot just walk into any supermarket, grab one off the shelf, and head to the checkout.
The brand operates in a very specific, very intentional way. If you do not know how it works before you start looking, you will waste a lot of time, become frustrated, and possibly miss out entirely. The demand for these bars is genuinely extraordinary, supplies sell out fast, and the ordering process is unlike anything most people have experienced when buying chocolate. This guide will walk you through everything you need to know, where to buy Fix Chocolate in Dubai, and how the ordering process works. Additionally, you will also learn how much it costs and how to actually get your hands on one without losing your mind.
What Exactly Is Fix Chocolate?
Before we get into where to buy it, let us make sure we are talking about the same thing because Fix Chocolate is not just another luxury chocolate brand.
Fix Chocolate, officially known as Fix Dessert Chocolatier, is a Dubai-based artisan chocolate brand founded by Sarah Hamouda in 2021. Sarah started the business during her pregnancy when she had an unusual craving: pistachio cream and knafeh wrapped in chocolate. Unable to find it anywhere, she made it herself. Posted about it. And the internet went absolutely wild.
The brand’s most famous creation is the “Can’t Get Knafeh of It” bar, a thick, handcrafted chocolate shell filled with pistachio cream and crispy toasted kataifi pastry (the shredded pastry used in traditional knafeh). The combination of textures, the snap of the chocolate shell, the crunch of the kataifi, and the smooth creaminess of the pistachio filling is what makes it so special and so instantly addictive.
The bar became a global viral sensation after a video by food influencer Maria Vehera garnered tens of millions of views on TikTok in 2024. Almost overnight, Fix Chocolate went from a small Dubai-based business to one of the most talked-about food products in the entire world.
Celebrities tried it. International news outlets covered it. People flew to Dubai specifically to taste it. And the waitlists grew longer and longer.
Why Is Fix Chocolate So Hard to Find?
This is the question everyone asks once they start looking for it.
Fix Chocolate is genuinely difficult to get your hands on, and that is not an accident. Here is why:
It Is Made Entirely by Hand
Every single Fix Chocolate bar is handcrafted. The brand does not use industrial production lines or mass manufacturing. Each bar is made individually, by hand, in small batches. This means production is limited by nature; you can only make so many bars by hand in a day, no matter how hard you work.
Demand Has Completely Outpaced Supply
When the brand went viral globally in 2024, demand shot up to levels that even the most optimistic projections could not have predicted. Orders started pouring in from all over Dubai and from people outside the UAE asking how they could get the bars shipped internationally. The brand simply cannot make enough bars fast enough to meet demand that exists right now.
The Brand Prioritizes Quality Over Quantity
Sarah Hamouda has been very clear and very consistent about one thing: she will not sacrifice quality to increase volume. Fix Chocolate bars are made with premium ingredients, careful attention to detail, and a standard of craftsmanship that takes time. Scaling up production quickly would mean compromising on that, and that is something the brand refuses to do.
The result of all this is a genuinely scarce product, not artificially scarce for marketing purposes, but genuinely limited because of how it is made and how enormous the demand has become.
Where to Buy Fix Chocolate in Dubai
Now let us get to the part you actually came here for.
Here is the truth: Fix Chocolate does not have a physical shop or retail store that you can walk into. At least not in the traditional sense. The brand operates primarily through a direct-to-consumer ordering system, and there are only a limited number of ways to get your hands on one of their bars.
Here is every legitimate option available right now:
Option 1: Order Directly Through Instagram
This is the primary and most official way to order Fix Chocolate in Dubai.
Fix Dessert Chocolatier operates almost entirely through their Instagram page (@fixdessertchocolatier). This is where they announce availability, take orders, and communicate with customers.
Here is how the process works:
The brand announces on their Instagram stories when orders are open. These announcements can happen at any time morning, afternoon, or eveningand they do not always give advance notice. When orders open, they fill up extremely fast. We are talking minutes, not hours.
When an order window opens, you send them a direct message (DM) on Instagram expressing your interest. The team then responds with details about available flavors, pricing, and delivery or collection options.
The key to success with this method is simple: follow their Instagram account, turn on post and story notifications, and be ready to act the moment they announce availability. If you wait even an hour, there is a very good chance the slots will already be gone.
Option 2: Order Through Their Website
Fix Chocolate also takes orders through their official website. The website operates on a similar basis to the Instagram ordering system: orders open at specific times, slots are limited, and they sell out quickly.
The website address is fixdessertchocolatier.com. Always make sure you are on the official website and not a copycat or reseller site pretending to be the brand.
On the website, you can browse the current available flavors, select your order, and complete payment. Delivery within Dubai is available, and there may be a minimum order requirement depending on the current offering.
Option 3: Noon and Other Authorized Platforms
Fix Chocolate has partnered with select authorized online platforms in the UAE to sell their products. Noon is one of the largest e-commerce platforms in the Middle East. it has been one of the platforms where Fix Chocolate has been available at certain times.
However, availability on these platforms is also limited and sells out extremely quickly. If you are checking Noon for Fix Chocolate, set up notifications for the product and check back regularly.
Always verify that you are buying from an authorized seller on these platforms. Fix Chocolate has warned customers about counterfeit products and unauthorized resellers; more on this shortly.
Option 4: Selected Retail Pop-Ups and Partnerships
Fix Chocolate has occasionally partnered with select retailers and appeared at pop-up events in Dubai. These are announced through their Instagram page and tend to generate enormous queues and excitement.
In 2024 and into 2025, the brand has been expanding its retail presence cautiously and selectively. Keep an eye on their Instagram for any announcements about pop-up locations, temporary retail availability, or new partnerships with stores in Dubai.
Option 5: Luxury Hotels and Selected F&B Outlets
Some of Dubai’s luxury hotels and high-end food and beverage outlets have featured Fix Chocolate as part of their offerings at various points. This is not a permanent or consistent arrangement, but it is worth checking with upscale hotel concierge desks if you are staying at a premium property in Dubai and are keen to try the chocolate.
Also read: Is Global Village Dubai Open Now
How Much Does Fix Chocolate Cost?
Fix Chocolate is a premium artisan product, and the pricing reflects that.
A single Fix Chocolate bar is priced at approximately AED 65 to AED 75 depending on the flavour and any seasonal variations. At current exchange rates, that works out to roughly $18 to $20 USD or approximately £14 to £16 GBP per bar.
For a chocolate bar, that is undeniably on the expensive side. But when you consider that each bar is handcrafted with premium ingredients, weighs around 200 grams, and is genuinely unlike anything else you can buy. Most people who try it feel it is absolutely worth the price.
The brand sometimes offers boxes of multiple bars, which can work out to a slightly better value per bar. Gift sets and special packaging are also available during certain seasons and occasions.
It is important to note: if you see Fix Chocolate being sold for significantly more than these prices, particularly on reseller platforms or by individuals, you are looking at a reseller markup, not the official brand price. Some resellers have charged two to three times the original price, taking advantage of the demand. We strongly recommend buying directly from the brand or authorized platforms at the proper price.
What Flavors Does Fix Chocolate Offer?
While the “Can’t Get Knafeh of It” bar is the original and most famous creation, Fix Chocolate has expanded its range significantly since going viral.
The current flavor lineup includes several creative and indulgent options:
Can’t Get Knafeh of It remains the signature bar and the one most people want to try first. It features dark or milk chocolate filled with pistachio cream and crispy kataifi pastry. The combination of flavors and textures is what made this brand famous.
Lotus and Tahini is another popular flavor that combines the warm, spiced sweetness of Biscoff-style Lotus spread with the nutty, earthy depth of tahini, all wrapped in a chocolate shell.
Strawberry cheesecake brings a completely different flavor profile: a creamy, tangy cheesecake filling with strawberry notes inside a white or milk chocolate shell.
Pistachio and Cream is a variation on the signature bar for those who love pistachio but want a slightly different texture experience.
The brand also creates limited edition and seasonal flavors throughout the year, particularly around Ramadan, Eid, and other occasions. These limited releases generate enormous excitement and sell out even faster than the regular flavors.
Flavor availability changes regularly, so always check the current offerings on their Instagram or website when you are ready to order.
Can You Get a Fixed Chocolate Delivered in Dubai?
Yes, delivery within Dubai is available when you order through the official channels.
Fix Chocolate uses delivery partners to fulfill orders across Dubai. When you place an order through Instagram or the website, you will be given options for delivery to your address or collection depending on availability at the time.
Delivery times vary. Because every bar is made fresh and by hand, there is sometimes a lead time between when you place your order and when it arrives. The team communicates these timelines clearly when you place your order.
For delivery, you will want to make sure someone is available to receive the order. These are premium chocolate products that benefit from being handled carefully and not left sitting in Dubai’s heat for extended periods.
Can You Get a Fixed Chocolate Shipped Outside the UAE?
This is one of the most frequently asked questions about Fix Chocolate, particularly from people who have seen it on social media and want to order it from another country.
The honest answer is that international shipping is extremely limited and not consistently available.
Fix Chocolate has experimented with international shipping to certain countries, but the combination of extreme heat sensitivity, handcrafted fragility, and the logistics challenges of international food shipping make it very difficult to do reliably.
The brand has occasionally offered shipping to select countries during specific windows, but this is announced through their Instagram and fills up almost instantly.
If you are outside the UAE and desperate to try Fix Chocolate, the best option, honestly, is to visit Dubai. Many people have done exactly that, and experiencing it fresh in Dubai is undoubtedly better than receiving a bar that has travelled thousands of miles in a shipping container.
Warning: Beware of Fake Fix Chocolate
This section is genuinely important, and we want to make sure you read it carefully.
Fix Chocolate’s global fame has attracted exactly the kind of attention you would expect: copycats, counterfeiters, and unauthorized resellers trying to cash in on the brand’s name and reputation.
There are several things you need to watch out for:
Fake Products Claiming to Be Fix Chocolate
Several businesses both inside and outside the UAE have started producing pistachio knafeh chocolate bars that look very similar to Fix Chocolate and market themselves using similar branding or imagery. Some are openly inspired products. Others are deliberately deceptive.
These are not Fix Chocolate. They are not made to the same standards, do not use the same ingredients, and are not connected to the brand in any way.
Always buy from the official channels listed in this guide. The official Fix Chocolate Instagram is @fixdessertchocolatier. Verify you are following and ordering from the correct account.
Unauthorized Resellers at Inflated Prices
Some individuals buy Fix Chocolate through official channels and then resell it at heavily inflated prices, particularly to tourists or people who cannot get through the official ordering system.
While the chocolate itself may be genuine in these cases, you will pay significantly more than the proper price and have no recourse if something is wrong with the product.
Online Scams
There have been reports of fake websites and social media accounts pretending to be Fix Chocolate and collecting payments for orders that never arrive. Always double-check URLs, verify account authenticity, and be cautious of any channel that is not the official Instagram or website.
Tips for Actually Getting Your Hands on Fix Chocolate in Dubai
Given everything we have covered, here are the most practical tips to give yourself the best possible chance of successfully ordering Fix Chocolate:
Follow the Official Instagram and Turn on Notifications.
This is the single most important thing you can do. Go to @fixdessertchocolatier on Instagram right now, follow the account, and turn on notifications for both posts and stories. When availability is announced, you will be among the first to know.
Be Ready to Act Immediately
When Fix Chocolate announces that orders are open, do not think about it. Do not check with friends about what flavour they want. Do not take fifteen minutes deciding. Act immediately, because slots disappear in minutes.
Try Multiple Channels at Once
When an order window opens, check Instagram DMs, the website, and any authorized platforms simultaneously. If one channel is already full, another might still have availability.
Be Patient and Keep Trying
If you miss one order window, do not give up. The brand opens orders regularly. Keep your notifications on, stay patient, and your turn will come.
Visit Dubai During Less Peak Times
If you are a tourist specifically coming to Dubai to try Fix Chocolate, consider visiting during quieter periods rather than peak tourist season. Demand is slightly less overwhelming during off-peak months, which marginally improves your chances of getting an order through.
The Story Behind the Brand: Why Fix Chocolate Matters
It would be easy to dismiss Fix Chocolate as just another viral food trend, here today, forgotten tomorrow.
But there is something genuinely meaningful about this brand’s story that goes beyond the chocolate itself.
Sarah Hamouda started Fix Dessert Chocolatier as a small home business while she was pregnant, combining her love of food with a craving she could not satisfy anywhere else. She built the brand from scratch, in Dubai, during a period when starting a business was anything but easy. She maintained an uncompromising commitment to quality when every business instinct might have told her to scale up faster and make more money while the opportunity was there.
The result is a brand that represents something Dubai is increasingly becoming known for: creative entrepreneurship, food innovation, and af regiona:l culinary traditions with international appeal. Knafeh is a beloved dessert across the Arab world. Pistachio is a flavor deeply rooted in Middle Eastern food culture. Fix Chocolate took those roots and turned them into something that resonated with people in London, New York, Tokyo, and everywhere in between. That is not just good chocolate. That is a genuinely great story.
The Bottom Line: Where to Buy Fix Chocolate in Dubai
Let us wrap everything up with a clear, simple summary.
Fix Chocolate is real, it is extraordinary, and it is absolutely worth the effort it takes to get.
The best and most reliable way to buy Fix Chocolate in Dubai is directly through their official Instagram page @fixdessertchocolatier or their website fixdessertchocolatier.com. These are the only fully official channels where you are guaranteed to get the authentic product at the correct price.
Follow the Instagram account immediately, turn on all notifications, and be ready to place your order the moment availability is announced. Check authorized platforms like Noon for additional opportunities. Watch for pop-up announcements and retail partnerships that may be announced through their social media.
If you’re planning to visit Dubai stores or pop-up locations, it’s also worth checking is parking free on Sunday in Dubai before you head out, as parking rules and timings can vary by location.
Avoid resellers, reject inflated prices, and be cautious of any account or website that does not match the official brand channels. And when you finally get your hands on one of those bars, snap it open, watch the filling spill out, and understand completely why the entire world has been talking about a chocolate bar from Dubai.
Frequently Asked Questions
Where can I buy original FIX chocolate?
You can order via Careem in the UAE during drop times (2 PM and 5 PM) or buy them at Dubai International Airport Terminals 1 and 3. There are no other authorized online resale sites.
How much does a bar cost?
Official retail prices are around AED 65 to 80 ($18–$22 USD) depending on whether you purchase via delivery app or airport pop-ups.
What are the popular flavors?
The most famous signature flavor is “Can’t Get Knafeh of It” (pistachio and crispy kataifi pastry), alongside “Mind Your Own Biscoff” and “Baklawa 2 The Future”.
How do I spot a fake?
Official bars feature distinct artistic painted designs on thick blocks with specific names like Cereously Chewsy or Pick Up a Pretzel in branded luxury packaging. Generic “Dubai chocolate” sold in random souvenir shops or unverified online stores are imitations.
